Section 2

Which two sources are considered primary

• Surveys

• interviews

• census

• academic journals

What are direct competitors?

• other business that have the same or similar investors

• other business that have the same or similar revenue

• other business that sell the products that are different from business but are similar enough that their products could satisfy the same need

• other business that sell the same or similar products or services that a company sells

What are SWOT analysis threats?

• anything that poses a risk to a company's success and growth

• areas in which a company is lacking

• things a company does well

• anything that could increase sales and grow a company

_____ which are used in digital advertising are heavily used to market and sometimes utilize influencers.

• mail marketing

• email marketing

• television marketing

• social media platforms

which form of advertising is the most dominate medium

• newspaper marketing

• mail marketing

• television advertising

• internet advertising

Investors use customer acquisition cost (CAC) to determine if a company is _____

• profitable

• costly

• growing

• declining

Linda's company acquired 6,000 new customers last year, They spent $40,000 in marketing cost and $20,000 in sales cost. What is Linda's customer acquisition

• $10

• $75

• $100

• $20

Jonas owns a pizza shop. He had 300 customers at the end of June, 310 customers at the beginning of June and 20 new customers in June. What is his customer retention rate for June.

• 85%

• 90%

• 80%

• 95%

Which two channels are examples of physical sales channels?

• Auction marketplaces

• wholesalers

• retail stores

• general marketplaces

What is the purpose of customer service? choose two answers

• General business through word-of-mouth referrals

• ensures a company's growth

• creates customer satisfaction

• increases a marketing budget