Marketing Unit 3-

Is there anonymous, one-way paid communication with the company's name?

• communications

• sales promotion

• advertising

• customer service

2. A company's marketing communications mix includes advertising, sales promotion, public relations, personal selling, and direct marketing tools to convey value and build customer relationships. This is also known as

• direct marketing

• integrated marketing

• promotional mix

• competitive marketing

3. A form of advertising where businesses communicate directly with customers is called…………………

• direct marketing

• integrated marketing

• personal selling

• public relations

4. …………………….. represents marketing efforts to increase sales aimed at businesses or retail customers.

• advertising

• sales promotion

• competitive marketing

• integrated marketing

What are the types of sales promotion?

• Coupons

• Product samples

• Point-of-purchase displays

• All of the above

Which of the following helps an organization influence its audience?

• public relations

• personal selling

• target market

• sales promotion

8. Is advertising generally a better tool than sales promotion for closing sales?

• TRUE

• FALSE

Radio is a mass medium.

• TRUE

• FALSE

Which promotional tool gives the marketer the most control over messaging?

• advertising

• direct marketing

• public relations

• sales promotion

Which promotional tool is the most expensive per customer contact?

• direct marketing

• advertising

• personal selling

• public relation