Marketing Unit 3-

Marketing Unit 3-

9th - 12th Grade

57 Qs

quiz-placeholder

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Marketing Unit 3-

Marketing Unit 3-

Assessment

Quiz

Business

9th - 12th Grade

Easy

Created by

Lindsay Barton

Used 6+ times

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57 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Is there anonymous, one-way paid communication with the company's name?

communications

sales promotion

advertising

customer service

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

2. A company's marketing communications mix includes advertising, sales promotion, public relations, personal selling, and direct marketing tools to convey value and build customer relationships. This is also known as

direct marketing

integrated marketing

promotional mix

competitive marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

3. A form of advertising where businesses communicate directly with customers is called…………………

direct marketing

integrated marketing

personal selling

public relations

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

4. …………………….. represents marketing efforts to increase sales aimed at businesses or retail customers.

advertising

sales promotion

competitive marketing

integrated marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What are the types of sales promotion?

Coupons

Product samples

Point-of-purchase displays

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following helps an organization influence its audience?

public relations

personal selling

target market

sales promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

8. Is advertising generally a better tool than sales promotion for closing sales?

TRUE

FALSE

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