
session 8 - CLV in non-contractual settings
Authored by Filipe Furtado
Business
University
Used 1+ times

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9 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
CAC stands for
Cost of Acquiring Crayons
Customer Acquisition Cost
Customer-Adjusted Calculation
Customer Attrition and Churn
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
CLSV accounts for
The added value stemming from the customer's network
The value of the substitutes that a customer may purchase with competitors
The weather
The serenity and peace of mind a manager encounters in the face of low CAC
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A firm should aim at _____________ CRV
low
high
volatile
homogeneous
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Share of wallet =
Market Share
Total spending
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following strategies best suits a customer with high CLV and high SW?
Hold on, invest & grow
Develop and target for additional sales
Selective development
Maintain and guard
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the most desirable segment?
low CLV, small SW
high CLV, small SW
low CLV, large SW
high CLV, large SW
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
RFM stands for
a radio station
Restructured Firm Management
Recursive Firm Management
Recency, frequency, and monetary value
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