The PPC Pros

Which headline in the Google Ads should be primarily keyword based?

• Headline one

• Headline 2 and 3

• Ask the customer success

What’s a headline?

How often should each client have new ads, added to their accounts?

• On the client’s anniversary

• At least once a month

• Could be weekly

• Could be every quarter

What would be the best approach if we want to test a new video strategy, how should we implement it?

• Implement any ideas right away to help the client boost their ROI

• Use an experiment

If we're going to request more budget from a client, what information do we need to also include with that request?

What the logic is to ask for additional budget and what’s your projection as result could be for that extra money?

If you think there's an issue with conversion tracking, what should you do first?

• Do nothing, problem will eventually go away

• Message bill ASAP on Slack to fix it

• Use the tracking, checklist like the post launch checklist, tracking checklist, to see if you can identify the problem

If I'm working on a client account, where do I track my time for that for that activity?

• Under the task I'm currently performing or working on

• Time Doctor

• There's too many tasks to track, I let Eddy know what's that I am doing

Tell me, how do you track your working hours (including at least 5 tasks)

If a client budget is underspending or finance account is underspending, what should we do in that instance?

• Let the client know what's going on and do what we can to get the best performance from their account with the budget for spending

• Do nothing, underspending saves money

• Try to create new campaigns to spend the rest of the budget, that’s the budget for!

• We can spend the budget next month and don't worry about it this month