BU8105 SM Campaign

Before designing individual, shorter-term campaigns, first an organization must solidify the overall purpose and approach to social media, keeping in mind the following elements:

• Brand Persona, Public Audience, Social Media Platforms

• Purpose, Message, Tools

• Content Calendar, Photoshoot, Posts Designs

To increase the number of followers on a social media platform can be considered as a SMART objective

• True

• False

The example of "Dump ways to die" campaign is considered as:

• Interactive

• Participatory

• Memorable

When designing a social media content calendar, it is important to keep in mind the following:

• Assign date and time

• Write captions

• Create multiple formats

• all the above

How is the assessment progress?

• We are finalizing our report

• We are running in circles with the client

• We don't know what we're doing

When is the deadline for assessment 2?

• May 4th 2023 at 9:00 AM

• May 14th 2023 at 9:00 AM

• May 5th 2023 at 9:00 PM

• May 4th 2023 at 9:00 PM

What is the total amount of social media content creation required in assessment 2?

• 10 posts and 10 stories for all platforms

• 7 posts and 5 stories in each platform

• 10 posts and 10 stories for each platform

What are the 5C's of social media?

• Creativity, Crowd, Content Calendar, Corporation, Commitment

• Community, Contribution, Conversation, Connection, Collaboration

• Conversation, Creation, Concentration, Co-branding, Collection

Social Media Basic Rules: Know that the internet is permanent.

• True

• False

Social Media Basic Rules: Post everything you have created content for.

• True

• False