Market Research
Authored by Fergal Conway
Business
12th Grade
Used 14+ times
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16 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market research is It involves identifying and anticipating
what consumers want today and
will want in the future
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is not a reason for market research?
Identify customer needs
Establish market size and location
Assess the competition
Boost industrial relations
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Field research is also known as secondary research
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not an example of desk research?
Internet
Government Publications
Focus Group
Reports
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a disadvantage of field research?
Obtain info Quickly
Doesn't have to share results
Takes a lot of money and time.
None of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The importance of market research is the following...
reduced risk of failure
Identify new markets
Identify threats
All of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
dividing by population characteristics, e.g. age, gender, income, etc
Geographic
Demographic
Psychological
None of the above
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