Marketing Mix group 6

Which of the following is not one of the 4Ps Marketing?

• PLACE

• PRODUCT

• PRICE

• PROCESS

"Public relations" and "Personal selling" are part of…

• PROMOTION

• PRODUCT

• PHYSICAL EVIDENCE

• PLACE

A good, service, or idea that offers a bundle of tangible and intangible attributes to satisfy the customer is known as...

• PEOPLE

• PLACE

• PRODUCT

• PRICE

Which stage has lots of competitors in Product Life Cycle?

• Introduction

• Growth

• Maturity

• Decline

To determine a price, marketers must also determine how much customers are willing to pay.

• TRUE

• FALSE

The extended marketing mix or 7P's of marketing contains the added element of:

• PLACE

• PEOPLE

• PROMOTION

• PRODUCT

Which brand is this?

• Ralph Lauren

• C&K

• Nike

• Armani

...... is the process of performing purposeful communication and encouraging the buyer to purchase the product by emphasizing the product’s quality.

• PLACE

• PEOPLE

• PROCESS

• PROMOTION

Three additional elements of the Marketing Mix are:

• Product, Process, Physical Evidence

• Product, People, Process

• Physical Evidence, Promotion, People

• Physical Evidence, Process, People

What can firms establish by modifying each element in the marketing mix?

• Customer needs

• Business objectives

• A unique selling point for a product

• Their competitors' strategy