Unique Characteristics of Tourism Industry

A tourist who avails of airline tickets need to ne physically present inside the airplane to avail of the product.

• Intangible

• Inseparable

• Variable

• Perishable

A room that is not sold today cannot be sold some other day.

• Intangible

• Inseparable

• Variable

• Perishable

One destination can easily be substituted for another destination.

• Seasonal

• Inseparable

• Substitutable

• Perishable

When a new restaurant opens, the old favorites are relegated to second choice.

• Seasonal

• Inseparable

• Substitutable

• Perishable

A destination that promises fresh air from its beaches or scenic view of the mountains cannot send a sample.

• Intangible

• Inseparable

• Variable

• Perishable

One may have gone to the same restaurant several times and have different dining experience each time.

• Intangible

• Inseparable

• Variable

• Perishable

The product and the consumer cannot be in two different places; they have to be in the same place.

• Intangible

• Inseparable

• Variable

• Perishable

Tourism products cannot examine nor test before purchase.

• Intangible

• Inseparable

• Variable

• Perishable

This is also the reason most tourism products, such as airlines and resorts have different rates throughout the year.

• Seasonal

• Inseparable

• Substitutable

• Perishable

While the first time at the restaurant may have been quiet, the second time, one finds it to be noisy.

• Intangible

• Inseparable

• Variable

• Perishable