Entrepreneurship-Fidelity-May 4

It is any form of paid, non-personal presentation of ideas, goods or services made by an identified sponsor.

• advertising

• direct selling

• public relations

• sales promotion

Coupons, samples, catalogs, novelties are examples of this type of promotion.

• advertising

• direct selling

• public relations

• sales promotion

It is a way of creating media attention on a service/product by writing information about it and not compensating for time or space straight.

• advertising

• publicity

• public relations

• sales promotion

This involves personal contact/communication made by representatives of business firms to induce the purchase of merchandise or services by oral persuasion.

• advertising

• direct selling

• public relations

• sales promotion

Developing a long lasting relationship with customers is the first step in actual selling of products/services.

• TRUE

• FALSE

Closing the sale is the next step to finding target customers.

• TRUE

• FALSE

Record keeping can measure the profit and performance of the business.

• TRUE

• FALSE

Records are sources of income.

• TRUE

• FALSE

Record keeping cannot protect the business.

• TRUE

• FALSE

Finding prospects is the first step in actual selling of products/services.

• TRUE

• FALSE