MINITEST 1 - MARKETING STRATEGY

How do we say 'Teacher' in Spanish

• Profesor
• Jorge
• Menta
• Gracias

There will be a final examination for Marketing Strategy with a weight of...

• 0%
• 10%
• 40%
• 100%

What is 'W' in a SWOT analysis

• Strenghts
• Weaknesses
• Wannabes
• Wearables

What is the letter 'E' when we are analyzing a Macro-Environment

• Economics
• Ecosystem
• Ecoindustries
• Eco-environment

Stakeholders are the owners of the company because the bought a share in it

• True
• False

KFS stands for...

• Critical Factors of supply
• Knowledge factors of Success
• Knowledge factors of Supply
• Critical Factors of success

What is the most profitable approach to Marketing nowadays

• Product Push Marketing
• Customer-led Marketing
• Scale Economies
• Resource-based marketing

Definition: are the cost advantages that enterprises obtain due to their scale of operation

• Cost per Unit
• Operational trends
• Stakeholders
• Scale Economies

The GE matrix was developed by Mckinsey.... For what?

• for Portfolio Decisions
• for Financing Decisions
• for Macro-Environment
• for Micro-Environment

Customers are part of the Stakeholders within an Organization

• True
• False