Marketing Pre-Test

The term “Place” in the marketing mix can be referred to as distribution.

• True
• False

Personal selling is part of the promotional mix.

• True
• False

Customers go through a thought process that leads them to making a purchase.

• True
• False

In this step on the process the salesperson must help build rapport and trust so the customer will want to do business with him/her.

• Attention
• Interest
• Action
• Desire
• Conviction

In this step on the process the salesperson must understand that first impressions matter and that they must act like they want work with the customer.

• Attention
• Interest
• Action
• Desire
• Conviction

Which of the following is the proper order of the “steps” in the sales process?

• Pre-approach, Approach, Presentation, Determine Needs, , Overcoming Objections, Closing the Sale, Suggestion Selling, After the Sale
• Pre-approach, Approach, Determine Needs, Presentation, Overcoming Objections, Suggestion Selling, Closing the Sale, After the Sale
• Pre-approach, Approach, Determine Needs, Presentation, Overcoming Objections, Closing the Sale, Suggestion Selling, After the Sale
• Pre-approach, Approach, Determine Needs, Overcoming Objections, Presentation, Closing the Sale, Suggestion Selling, After the Sale

Before you can begin research you need a clear and concise statement of the problem.

• True
• False

Secondary data is simply information that has already been collected and is available for use.

• True
• False

Which of the following is NOT one of the three main roles of promotion.

• Inform
• Remind
• Sell
• Persuade

You might have the perfect product, a great plan for distribution, and extraordinary promotion. However, if the pricing is wrong you are destined for failure.

• True
• False