Marketing exam

What are the 4 P’s?

• Product, price, place, promotion

• Product, place, phase, promotion

• Product, perception, place, promotion

• Product, price, place, psychological

What is Locus of Control?

• Personal memory or knowledge

• Outcomes within your control

• Degree to which you feel you have personal control over outcomes of your actions

• Criteria consumers use to make a decision quickly

Which of the four P’s creates value?

• Product

• place

• Promotion

• Price

Which of the four P’s delivers value?

• Product

• Place

• Promotion

• Price

Which of the four P’s communicates value?

• Product

• Place

• Promotion

• Price

Which of the four P’s captures value?

• Product

• Place

• Promotion

• Price

What is marketing?

• Any communicating to potential buyers with goals of influencing opinions

• Focus on only existing wants and losing sight of underlying consumer needs

• The process of creating, communicating, delivering, and exchanging offerings that have value

• Need or want strong enough to prompt satisfaction seeking

What is the marketing mix?

• Reflects relationships of cost to benefits and what you get for what you give

• Controllable set of decisions firms employs to respond to wants of target market

• Group of consumers with similar wants and needs

• Focus only on existing wants and losing sight of underlying consumer needs

What is SWOT?

• Supplies, workers, objectives, targets

• Shares, weaknesses, objectives, targets

• Strengths, workers, overview, threats

• Strengths, weaknesses, opportunities, threats

Which of the SWOT is internal?

• Strengths and weakness

• Opportunities and threats