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Marketing exam

Authored by Karolina Melara

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University

Used 10+ times

Marketing exam
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68 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 P’s?

Product, price, place, promotion

Product, place, phase, promotion

Product, perception, place, promotion

Product, price, place, psychological

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Locus of Control?

Personal memory or knowledge

Outcomes within your control

Degree to which you feel you have personal control over outcomes of your actions

Criteria consumers use to make a decision quickly

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the four P’s creates value?

Product

place

Promotion

Price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the four P’s delivers value?

Product

Place

Promotion

Price

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the four P’s communicates value?

Product

Place

Promotion

Price

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the four P’s captures value?

Product

Place

Promotion

Price

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is marketing?

Any communicating to potential buyers with goals of influencing opinions

Focus on only existing wants and losing sight of underlying consumer needs

The process of creating, communicating, delivering, and exchanging offerings that have value

Need or want strong enough to prompt satisfaction seeking

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