BAIB1003 Week 3 Quiz

What does the P stand for in PESTLE?

• Political

• Personal

• Politics

• Profit

Which of the following is a for profit organisation?

• Nike

• United Nations

• Great Ormond Street Hospital charity

• NHS

Stakeholders in a business include all but which of the following:

• Employees

• Shareholders

• Customers

• Companies House

Companies can exist as all but which one of the following structures?

• sole trader

• private limited company

• public limited company

• company limited by guarantee

Which of the following is not a core functional area of a business?

• Marketing

• Accounting and finance

• Sales

• Education and training

What does CSR stand for?

• Corporate Social Responsibility

• Company Social

  Rights

• Corporate Societal Responsibilities

• Company societal responsibilities

What is the name for a business which occupies the area between a for-profit business and a not-for-profit organisation?

• social enterprise

• charity

• private company

• social entrepreneur

Marketing serves four important facets to everyday business activity including: (tick all that apply)

• Attract new customers

• Represent the voice of the customer

• Forecast sales for new product range

• Retain current customers

• Manage stakeholder perceptions

A marketing orientated business does what?

• focus on the efficiency of internal operations

• use of aggressive selling techniques; this orientation focuses on higher sales = high profits

• Focus on customer wants and needs while enhancing individual and societal well-being

• A focus on satisfying the wants and needs of customers while meeting business objectives

Which environmental factor is Brexit an example of?

• Political

• Technological

• Economic

• Socio-Cultural