Principles study guide pt 2

What term is used to describe something that prevents a listener from understanding a message?

Which of the following behaviors represent good listening skills?

• interrupt speaker

• text during presentation

• maintain eye contact

• multi task in meetings

Which element of the marketing mix determines what goods, services, or ideas will be marketed to customers?

• product

• place

• price

• promotion

Which of the following is a good?

• Haircut

• Bag of chips

• manicure

• education

What term is used to refer to a person in touch with his/her interests, values, traits, and attitudes?

Which of the following is an example of behaving with honesty and integrity?

• refusing to taken things that don't belong to you

• making personal long distance calls on the company telephone

• avoiding taking personal responsibility for individual mistakes

• sharing personal employee discounts with friends

Determining how much to charge for a product

What positive feedback does a business receive from effective promotional messages?

• consumers buy product

• consumers ask questions

• consumers visit competitors

• consumers see advertising

One of the first things to do as a new employee is learn basic job duties

• True

• False

Warranties and packaging are apart of product in the marketing mix

• True

• False