Personal Branding Review

Which of these is NOT a characteristic of branding?

• Resides in the mind of your customer

• Strategy used to secure your brand position

• Includes an investment of time, money & resources

• Inspires stakeholder equity & created a sense of pride in a organization

This type of font does not have small lines or strokes attached to the ends of the letters.

• Serif

• Sans Serif

• Script

• Novelty

Which of these is NOT a part of a brand's visual identity?

• Logo

• Color Palette

• Personal Brand Statement

• Font Palette

Demonstrating how you sole a potential customers problem, fulfill a need or improve a business is...

• Personal Brand Statement

• Personal Brand Vision

• Value Proposition

• Personal Brand Mission

Which of the following would be examples of your existing brand assets that you might use when developing the foundations of your personal brand? Select all that apply.

• Personal Strengths

• Personal Brand Statement

• Values & Beliefs

• Professional Headshot

What you do, your target audience and your value proposition are all key elements of which of these?

• Persoal Brand Vision

• Personal Brand Mission

• Personal Brand Visual Identity

• Personal Brand Statement

The way an organization presents itself to its customers is...

• Personal Brand

• Product Brand

• Branding

• Corporate Brand

This type of font is based on the varied and fluid strokes created by handwriting.

• Novelty

• Sans Serif

• Serif

• Script

This statement is similar to a tagline, catchphrase or slogan about you.

• Personal brand vision

• Personal brand mission

• Personal brand statement

A dominant color is used approximately how frequently?

• 10%

• 30%

• 60%

• 100%