Logo Design Basics

How did Logo design first begin?

• The Apple company created the first logo design in the 13th century

• Logos began as trademarks for merchants, blacksmiths and masons during the 13th century

• Henry Ford created the very first logo in the early 1900s

• In ancient Egypt

Good logos should be effective at a

What do logos typically represent?

• symbols

• people in an organization

• the identity of an organization, product, brand, or idea

• bright color choices

Is this logo representing a symbolic or descriptive logo?

• Symbolic

• Descriptive

What are combination mark logos?

• The initials of a business or a company are used

• They use an encased design

• They are simple but bold

• They have the flexibility to use both icon and text or each

What NOT one of the golden rules of logo design?

• Keep a lot of white space

• Be unique

• Be reproducable

• Follow basic design principles

Which type of logo is being represented?

• Combination mark

• Word Mark

• Letter Mark

• Emblem

A Word Mark logo...

• is simple but bold

• spells out a business or brand

• has flexibility

• is an encased design

What type of company does this logo represent?

• Real Estate

• Locksmith

• Architecture company

• Property management

What does a descriptive logo represent?

• Direct correlation to the visual message and their owner's products or services (This is what we do)

• overall company purpose

• an abstract theme

• incorporates a figurative element into the overall design (this is what we stand for)