Wave 58 - PST Day 1

Who should you pitch ASC to?

• Advertisers who have spent at least $10k (USD) L90d.

• Advertisers who want to drive online sales.

• Advertisers who are performance-driven.

• All of the above

What is an ASC setup best practice?

• Upload maximum of 10 creatives.

• Campaign length at least 4 weeks.

• Upload multiple types of creative: photo, video, catalog.

• Always use the customer budget camp

Arrange the Accelerate workflow in the correct sequence:

a. Follow up email

b. Make the call

c. Prepare for the call

d. Prioritize your outreach

e. Log the interaction

• a,b,c,d,e

• e,d,c,b,a

• d,c,b,e,a

• d,c,b,a,e

Why is call prep important? Select all that applies:

• When preparation is poor, it can lead to perceived low value of the program, which drives no-show for scheduled calls.

• When pre-call prep is completed, it leads to increasing the value in the 1st call, driving the likelihood that an advertiser will show up for calls 2, 3, 4, and more.

• Knowing their business shows care and helps build initial credibility and trust.

• When preparation is good, we can easily pitch any solution to advertiser.

If an advertiser is NOT using pacing but has set their bid too high, what will most likely occur?

• They will pay for the least cost-effective opportunities

• Their advertisement will under deliver to their target audience

• They will run out of budget quickly and miss out on more cost-effective opportunities

• They will have unspent budget at the end of their campaign

What are the four (4) key areas of Facebook's Client First Engagement Model? (select 4)

• Grow

• Earn

• Show

• Know

• Expand

Building trust is essential to a successful client relationship, what are the four (4) areas of the Trust Equation?

• Authority

• Rapport

• Reassurance

• Credibility

• Grow

How many BoB will an Accelerate MP received in a quarter?

• 60

• 90

• 120

• 150

In book management, MP could utilize the prioritization framework to manage their BoB. What are the criteria that we should look into in the framework?

• Urgency

• Revenue

• Impact

• Solution Score

What is the Facebook Objection Handling Framework?

• ARRC

• STAM

• SING

• AQPC