Marketing Final Exam - REVIEW GAME

Marketing is involved in more than four million businesses and those businesses use it as their secondary business activity. 

• TRUE

• FALSE

The goal of marketing is to match a company's products and services to the people who need and want them to ensure profitability.

• TRUE

• FALSE

Which of the following is NOT one of the four activities or components of marketing:

• Creating

• Careers

• Delivering

• Exchanging

What are the 4 P's of Marketing?

• Price, Promotion, Place, Profit

• Product, Place, Promotion, Placement

• Placement, Price, Productivity, Promotion

• Product, Price, Place, Promotion

Your wants never change. 

• TRUE

• FALSE

Businesses are hurt by competition

• TRUE

• FALSE

The quantity of a good or service a producer is willing to produce at different prices is known as ____________.

• Demand

• Supply

• Profit

• Wants

The quantity of a good or service that consumers are willing to buy at a given price is known as_____________.

• Supply

• Demand

• Wants

• Needs

A _______________ is a disadvantage, limitation, or shortcoming a business has that can keep it from achieving goals.

• Opportunity

• Strength

• Threat

• Weakness

Which of the following is a common function of packaging?

• Packaging can give directions for product use

• All of the choices are correct

• Packaging can make the product more desirable for customers

• The package can aid in identifying and selling the product