We define a ________ as anything that can be offered to a market for attention, acquisition,
use, or consumption and that might satisfy a want or need.
Chapter 6
Quiz
•
Education
•
3rd Grade
•
Hard
Thanushiya Manicam
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
We define a ________ as anything that can be offered to a market for attention, acquisition,
use, or consumption and that might satisfy a want or need.
Service
Product
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
________ are a form of product that consists of activities, benefits, or satisfactions offered for
sale that are essentially intangible and do not result in the ownership of anything.
Product
Service
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Product planners need to consider products and services on three levels. Each level adds more
customer value. The most basic level is the ________, which addresses the question, "What is
the buyer really buying?
core customer value
co-branding
exchange
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The demand for _____________ products in relatively infrequent.
Shopping
Shopping
Speciality
Convenience
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A is a name, term, sign, symbol, design, or a combination
of these, that identifies the maker or seller of a product or service.
Package
Feature
Value Chain
Brand
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A is a group of products that are closely related because
they function in a similar manner, are sold to the same customer groups,
are marketed through the same type of outlets, or fall within given price
ranges.
product line
private brand
line extension
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A consists of all the product lines and items that a
particular seller offers for sale.
product mix
value chain
supply chain
store brand
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