Chapter 6

Chapter 6

3rd Grade

10 Qs

quiz-placeholder

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Chapter 6

Chapter 6

Assessment

Quiz

Education

3rd Grade

Hard

Created by

Thanushiya Manicam

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

We define a ________ as anything that can be offered to a market for attention, acquisition,

use, or consumption and that might satisfy a want or need.

Service

Product

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

________ are a form of product that consists of activities, benefits, or satisfactions offered for

sale that are essentially intangible and do not result in the ownership of anything.

Product

Service

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Product planners need to consider products and services on three levels. Each level adds more

customer value. The most basic level is the ________, which addresses the question, "What is

the buyer really buying?

core customer value

co-branding

exchange

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The demand for _____________ products in relatively infrequent.

Shopping

Shopping

Speciality

Convenience

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A is a name, term, sign, symbol, design, or a combination

of these, that identifies the maker or seller of a product or service.

Package

Feature

Value Chain

Brand

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A is a group of products that are closely related because

they function in a similar manner, are sold to the same customer groups,

are marketed through the same type of outlets, or fall within given price

ranges.

product line

private brand

line extension

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A consists of all the product lines and items that a

particular seller offers for sale.

product mix

value chain

supply chain

store brand

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