Spring Review Part 1 - Product Development and Selling

What does it mean to find the product gap?

• The time between an old and new trend

• The space between 2 pieces of a product

• The difference between what products are available and what is needed

• The difference in time from when a product is ordered to when it arrives

Before Joe, a Wendy's employee, rings up a customer's order of burger, fries, and a drink, he asks the customer if they would like to "super-size" it. What method is Joe using to sell additional merchandise?

• cross selling

• promotional selling

• relationship selling

• up-selling

John purchases Kellogg's Frosted Flakes cereal. What type of product did he purchase?

• generic brand product

• geographic brand product

• national brand product

• private brand product

Which term describes mentioning additional or related merchandise to the customer after they have decided to purchase an item?

• closing the sale

• determining needs

• suggestion selling

• relationship building

Which concept describes matching the characteristics of a product to a customer's needs and wants?

• feature-benefit selling

• high pressure selling

• rational selling

• retail selling

What is the first step of the selling process?

• approach

• determining customer needs

• follow up

• presentation

Samsung advertises the unique advantages of their cell phones in comparison to the iPhone. Which form of product positioning are they using?

• positioning by price and quality

• positioning by features and benefits

• positioning by unique characteristics

• positioning in relation to the competition

Publix sells a variety of products such as cookies, meat, bread, shampoo, and  much more. Which term describes what all of these products are in relation to the  store?

• product line

• product mix

• product depth

• product width

Which term describes a word, name, symbol, sound or combination that has been  legally protected by the federal government?

• trademark

• tradename

• trade symbol

• trade character

Janet buys a t-shirt to remember her trip to Orlando. What type of buying  motive is this?

• emotional

• extensive

• limited

• routine