MO Refresher

Which of the following examples below is considered a high-quality objective statement?

• Increase web visits by the start of Q3

• Grow app installs to 10K

• Increase repeat customer basket size from $40 to $50 by the start of Q3

• Grow annual sales by end of year

Which of the following examples below is considered a high-quality objective statement?

• Double the amount of leads from last month

• Increase sales of product by 10% from a baseline of 100,000 by Q3 2023

• Increase revenue by generating more leads by Q3 2023

• Drive app installs to 10k by the end of the season

Which of the following statements below follow the SMART goal objective?

• Boost the number of signups by increasing the click-through rate on our ads to 100% by giving out special deals

• Boost the number of free trial signups by increasing the click-through rate on our social media ads by the end of this month

• Boost the number of free trial signups by increasing the click-through rate on our social media ads to 3% by the end of this month

• Multiply the number of free trial signups by increasing the click-through rate on our social media ads to 3%

What does the letter S in SMART goals stand for?

• Smart

• Special

• Specific

• Savvy

What does the letter M in SMART goals stand for?

• Mindful

• Meaningful

• Majority

• Measureable

What does the letter A in SMART goals stand for?

• Artifact

• Attainable

• Average

• Annual

What does the letter R in SMART goals stand for?

• Roundabout

• Requirement

• Relevant

• Revenue

What does the letter T in SMART goals stand for?

• Time-bound

• Time-bomb

• Time-saver

• Well-timed

What are the four common business models?

• Grow online sales, Generate leads, Achievable, Measurable.

• Ecommerce, Multichannel, Consumer goods, Leadgen. 

• Grow online sales, Generate leads, Grow offline sales, Drive awareness.

• Achievable, Measurable, timebound, and in customer language.

Choose the perfect example of a statement or a question that speaks the customer's language and is time-bound?

• We want total units sold to increase from 4 million to 10 million by the end of year. 

• Given the wide selection of shoes you are selling, how many pairs of boots do you want to sell by the end of the year?

• We want to increase profits to $3 million by Q3

• We want to increase market share in the US to 7% from 4% by end of year.