Digital Marketing Assessment 3

Which of the following is the most used Social Media platform?

• Instagram

• YouTube

• Facebook

• Snapchat

• Pinterest

Which of the following describes uses of LinkedIn? ( select all that apply)

• Resume & Jobsite

• Professional Social Media Site

• A Site that Offers Advertising Opportunities

• A Place for Business go to Attract Talent to their Company

Which of the following is not a Social Media platform?

• Facebook

• Twitter

• Youtube

• Television

which platform is all about fast-paced conversations around current events?

• Twitter

• Instagram

• Whatsapp

• Facebook

an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.

• Marketer

• Consumer

• Influencer

Which marketing content methods are available to use on Facebook?

(select all answers that apply)

• Text

• Images

• Videos

• Live Videos

• Stories

12. What is the term adopted for updates by Twitter users?

• a. Tweets

• b. Twoots

• c. Twinks

• d. Posts

Which 2 content types works better on LinkedIn than Facebook?

• Product Sales Videos

• Memes and Parodies

• Pure text content

• Articles

• Photographs

What is a best practice for targeting audiences with paid social media ads?

• Targeting a broad audience
• Targeting a specific niche audience
• Targeting only followers
• Targeting only non-followers

Which visual element is crucial for social media marketing?

• Cartoon characters
• Infographics
• Clip art
• Complex charts