CORPORATE COMMUNICATION 1

1)      ___________ includes two aspects of a brand - its associations and personality.

[___________merangkumi dua aspek jenama iaitu persatuan dan personaliti.]

• Brand image

     [Imej jenama]

• Brand relationship  [Hubungan jenama]

• Brand positioning

     [Kedudukan jenama]

• Brand attitude

     [Sikap jenama]

Media strategy is making media decisions based on ____________

[Strategi media ialah membuat keputusan media berdasarkan _______.]

• the clients wishes.[kehendak pelanggan.]

• the understanding of customers wants and needs.

      [memahami kehendak dan keperluan pelanggan.]

• whims of the market.[kehendak pasaran.]

• brand awareness.

   [kesedaran jenama.]

Interactive media can be best described as ______ .

[Media interaktif boleh digambarkan sebagai____.]

• mixed marketing communications  [campuran komunikasi pemasaran.]

• marketing mix.

   [campuran pemasaran]

• media that allow two-way messages between company and consumer.

          [Media yang membenarkan mesej dua hala antara syarikat dan pengguna.]

• customized marketing messages

  [mesej pemasaran disesuaikan.]

__________ reflects the sum of the perceived tangible and intangible benefits and costs to customers.

[_________mencerminkan jumlah faedah dan kos ketara dan tidak ketara yang dirasakan kepada pelanggan.]

• Customer satisfaction [Kepuasan pelanggan]

• Customer values  [Nilai pelanggan]

• Customer happiness

       [Kegembiraan pelanggan]

• Customer rights  [Hak pelanggan]

The ___________ must be someone who is personable, can succinctly articulate the issues, and is willing to spend a great deal of time on the telephone.

[___________mestilah seseorang yang berperibadi, boleh menyuarakan isu dengan ringkas, dan sanggup meluangkan banyak masa melalui telefon.]

• media coordinator

   [penyelaras media]

• reporter

     [wartawan]

• writer

   [penulis]

• spokesperson

  [jurucakap]

The power of the media is to determine its target focus on what is important in the public domain. This statement refers to _________.

       [Kuasa media adalah menentukan fokus sasarannya tentang apa yang penting dalam domain awam.  Pernyataan ini merujuk kepada _______.]

• media relations.

                   [perhubungan media.]

• corporate communication.

                   Komunikasi korporat.]

• agenda setting.

                   [penetapan agenda.]

• public relations.

                   [perhubungan awam.]

The _____________within the organisation influences in the decision making of a public relation officer.

        [_____________dijana dalam organisasi yang mempengaruhi dalam membuat keputusan oleh  pegawai Perhubungan Awam.]

• internal environment

    [persekitaran dalaman]

• external environment

      [persekitaran luaran]

• economic environment

     [persekitaran ekonomi]

• organisation environment

    [persekitaran organisasi]

Which leadership style is used to maintain a strong control in the department? [Apakah gaya kepimpinan yang digunakan untuk mengekalkan kawalan yang kukuh dalam jabatan?]

• Laissez- faire

• Democratic.

                              

• Collegial

• Autocratic

The acronym CSR stands for __________.

                   [Akronim CSR adalah singkatan kepada__________.]

• Corporate Search and Rescue

• Corporate Social Responsibility

• Corporate Sensitive Reliability

• Corporate Social Reality

Corporate Social Responsibility (CSR) considers__________.

         [Tanggungjawab Sosial Korporat (CSR) mempertimbangkan _________.]

• impact of company’s success.

   [kesan kejayaan syarikat.]

• impact of company’s failure.

  [kesan kegagalan syarikat.]

• impact of company’s close

  [kesan penggulungan syarikat.]

• impact of the company’s actions on society.

  [kesan tindakan syarikat terhadap masyarakat.]