Chapter 7 Market Research

1. The process of gathering data about people or companies and then analyzing it to better understand what that group of people needs.

• A. Market Research

• B. Demographics

• C. Behavioral Segmentation

• D. Target Market

2. A particular group of consumers at which a company aims its products and services.

• A. Market Research

• B. Demographics

• C. Behavioral Segmentation

• D. Target Market

3. The study of a population based on age, race, gender, and education.

• A. Market Research

• B. Demographics

• C. Behavioral Segmentation

• D. Target Market

4. Analysis of consumers based on benefits, usage rates, and buying patterns.

• A. Market Research

• B. Demographics

• C. Behavioral Segmentation

• D. Target Market

5. The process of dividing a market into smaller segments based on demographic, behavioral, psychographic, and geographical differences.

• A. Market Research

• B. Demographics

• C. Market Segmentation

• D. Target Market

6. Analysis of consumers based on personality, values, attitudes, interests, and lifestyles.

• A. Psychographics

• B. Demographics

• C. Geographics

• D. Target Markets

Analysis of consumers based on local, national, international, and regional characteristics.

• A. Psychographics

• B. Demographics

• C. Geographics

• D. Target Markets

Data that describes certain distinctions based on some quality or characteristics.

• A. Quantitative Data

• B. Qualitative Data

• C. Primary Research

• D. Secondary Research

Data that contains information regarding quantities, that can be measured and interpreted with numbers.

• A. Quantitative Data

• B. Qualitative Data

• C. Primary Research

• D. Secondary Research

First-hand information that you gather yourself.

• A. Quantitative Data

• B. Qualitative Data

• C. Primary Research

• D. Secondary Research