Chapter 7 Market Research
Authored by Michael Iafrate
Business
9th - 12th Grade
Used 11+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. The process of gathering data about people or companies and then analyzing it to better understand what that group of people needs.
A. Market Research
B. Demographics
C. Behavioral Segmentation
D. Target Market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. A particular group of consumers at which a company aims its products and services.
A. Market Research
B. Demographics
C. Behavioral Segmentation
D. Target Market
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. The study of a population based on age, race, gender, and education.
A. Market Research
B. Demographics
C. Behavioral Segmentation
D. Target Market
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4. Analysis of consumers based on benefits, usage rates, and buying patterns.
A. Market Research
B. Demographics
C. Behavioral Segmentation
D. Target Market
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. The process of dividing a market into smaller segments based on demographic, behavioral, psychographic, and geographical differences.
A. Market Research
B. Demographics
C. Market Segmentation
D. Target Market
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6. Analysis of consumers based on personality, values, attitudes, interests, and lifestyles.
A. Psychographics
B. Demographics
C. Geographics
D. Target Markets
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Analysis of consumers based on local, national, international, and regional characteristics.
A. Psychographics
B. Demographics
C. Geographics
D. Target Markets
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