MAC - UD5 - Repaso
Authored by Jesus Pastor
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Professional Development
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El pan se encuentra en la etapa de…
Declive.
Madurez.
Crecimiento.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A partir de los atributos…
El consumidor puede comprar mejor el producto.
El consumidor se forma una imagen del producto.
El consumidor dota de personalidad a la marca..
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La duración de la fase de lanzamiento depende de…
Si el producto es innovador o si el producto es sustituto por uno existente
Si la empresa ha creado expectativas o apenas ha hecho publicidad
Si el cliente tiene poder adquisitivo o no
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿En qué etapa del ciclo de vida del producto comienzan a aparecer competidores?
Introducción
Crecimiento
Madurez
Declive
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿En qué etapa del ciclo de vida del producto se reduce el número de competidores?
Introducción
Crecimiento
Madurez
Declive
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿En qué etapa del ciclo de vida del producto los costes son elevados?
Introducción
Crecimiento
Madurez
Declive
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿En qué etapa del ciclo de vida del producto se buscan nuevos usos al producto?
Introducción
Crecimiento
Madurez
Declive
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