INCUBATOR DAY 2

What is the role for Incubator Marketing Pro? Select all that applies

• Build and maintain relationships as the foundation of competitive selling.

• Provides highly customized advice for each specific case.

• Focus on continuous optimization as well as new products.

• Drives increased spend, increased business outcomes, and optimality outcomes for advertisers.

How many days will client receive service from MP?

• a. 30 days

• 60 days

• 90 days

• 180 days

Why is call prep important? Select all that applies:

• When preparation is poor, it can lead to perceived low value of the program, which drives no-show for scheduled calls

• When pre-call prep is completed, it leads to increasing the value in the 1st call, driving the likelihood that an advertiser will show up for calls 2, 3, 4, and more.

• When preparation is good, we can easily pitch any solution to advertiser.

• Knowing their business shows care and helps build initial credibility and trust.d. When preparation is good, we can easily pitch any solution to advertiser.

Building relationships and trust takes time and effort. What is the best practices for conversational style during the call? Select all that applies.

• Having "small" talks with advertiser.

• Don't sound too scripted.

• Be creative on how you want to deliver your message.

• Deliver the agenda immediately to setup the right expectation.

What is solution journey? Select all that applies.

• A set of 5 performance levers.

• Groups of solution

• Framework for MP to know what to pitch now and next.

• Help to maximize advertiser value when actioned in order.

What are the 3 main categories for client first engagement model?

• Know your business.

• Grow your business.

• Earn your business.

• Create your business.

Choose the right order in Objection Handling:

• Acknowledge, Check, Position, Question

• Acknowledge, Question, Position, Check

• Acknowledge, Position, Question, Check

• Acknowledge, Question, Check, Position

How to connect with Clients for the first time?

• Marketing Pro Proactive Outreach

• Growth Marketing

• Scheduled appointment

The goal for the sales preparation is to make sure you are empowered to leverage the call with success.

• TRUE

• FALSE

How can a MP position himself/ herself when advertiser mentioned " The recommended budget is too much.

• More focus on value, less focus on amount.

• Build trust, instill confidence

• Focus on value and education

• Create a sense of urgency.