TUTORIAL 6

Which of the following is a conscientious marketing practices that is prohibited in islam?

• Using images of women in immodest marketing materials

• Using false or misleading advertising claims

• Using marketing techniques that are considered to be manipulative or coercive

• All of the above

All of the statements below are wrong except

• Conscientious marketing only target muslim consumers.

• Conscientious marketing are based on religion.

• Conscientious marketing target consumer, who prioritize sustainability and responsible business conduct

• Both islamic and conscientious marketing promote the value of dishonesty.

After shopping for your favorite brand, you found out that the brand is using child labor in Africa. Which principles of Islamic and Conscientious marketing you should follow?

• Continue to buy the product as it becomes the symbol of status.

• Continue to buy and justify that sacrifices must be made to achieve worldly perfection

• Stop buying the product as it does not satisfy your expectations.

• Stop buying the product as you believe the behavior of the brand is benefiting itself as the expense of others.

"Internal moral compass can also be found in societal marketing". How to differentiate it between conscientious marketing?

• Driven for generating profit.

• The internal organization is committed due to corporate social responsibility.

• It is driven by the belief to solve social issue.

• Internal moral compass in conscientious marketing is driven only after considering the cost and benefits of promoting their social contribution.

What is the main objective of global islamic branding?

• Targeting muslim consumers worldwide.

• Promoting Islamic culture and heritage.

• Creating brand awareness among non-muslim consumers.

• Establishing a global presence for islamic brands.

Which of the following strategies aligns with Wardah Cosmetics commitment to ethical business practices and islamic teachings?

• Offering a wide range of cosmetics and skincare products

• Launching initiatives that promote empowerment and self-expression among muslim women.

• Ensuring products comply with halal manufacturing practices.

• Establishing partnerships with global beauty brands.

Which of the following reflects Wardah Cosmetics commitment to social responsibility and aligns with islamic values?

• Prioritizing the use of natural ingredients in their products

• Offering a wide range of cosmetic products for diverse beauty needs

• Donating a portion of their profits to charitable causes

• Engaging in collaborations with international beauty influencers

Bonus Question ; What is the correct spelling for the marketing term that has been mentioned in the presentation?

• Conscientious

• Concientious

• Conspicous

• Concientis