The 4 Ps of Marketing

A good or service that satisfies what a consumer demands.

• Product
• Price
• promotion
• Place

Where the product is provided to the consumer.

• Product
• Price
• promotion
• Place

The amount the consumer is going to pay for the product.

• Product
• Price
• promotion
• Place

The methods used to communicate to the consumer about the product.

• Product
• Price
• promotion
• Place

Cost associated with the product that change depending on volume of sales.

• fixed cost
• variable cost
• mark-up
• discount

Expenditures that does not change regardless of volume of sales.

• fixed cost
• variable cost
• mark-up pricing
• discount

The difference between the cost of producing and what the price of the product is sold for.

• fixed cost
• variable cost
• mark-up pricing
• discount

Kellogg's uses Tony the Tiger to be the trade character for Frosted Flakes. This decision is an example of which of the following.

• product
• price
• promotion
• place

Your company decides to wrap its product in recycled plastic. This decision is an example of which of the following.

• product
• price
• promotion
• place

Jansport Backpacks have a lifetime warranty. This decision is an example of which of the following.

• product
• price
• promotion
• place