UNIT 6: ADVERTISING

Billboards, those large signs used for advertising, are often called'________' in British English.

• leaflets

• slogans

• hoardings

Manufactures of toiletries and cosmetics frequently offer free ______ for customers to try out their new products.

• samples

• commercials

• posters

Advertising done at the place where a product is sold is called

'_______ advertising'

• public

• point-of-sale

• eye-catching

_______ of sports or arts events can be powerful method of advertising.

• Research

• Endorsement

• Sponsorship

If you hear about a new product from a friend or relative, this is called

'_______ advertising'.

• word-for-word

• mouth-to-mouth

• word-of-mouth

Outdoor advertising is growing rapidly because the cost of TV _______ has risen dramatically.

• commercials

• publicity

• research

to launch ______

• a product

• somebody's attention

• somebody's imagination

• an advertising campaign

to capture _______

• an advertising campaign

• somebody's imagination

• somebody's attention

• with somebody

to differentiate

• between two products

• a product

• one product from another

• with somebody

to communicate_____

• between two products

• somebody's attention

• a message to somebody

• with somebody