Scenarios and Innovation

Scenarios help innovation by providing

• narratives that can better tell the stories on innovation already underway

• multiple views of the future-multiple contexts

• and affirmation what people already know

• product suggestions from the existing narratives

Organizations might discount new ideas for the following reasons (select all that apply)...

• We can’t do that here

• Our customers won’t accept it

• We tried something like that before and it failed

• It is too expensive

Organizations that actively use scenario planning are learning organizations because

• scenario planning includes conducting research.

• narratives are a great learning tool.

• a matrix is a good way to prompt people to learn.

• they are supported by a rich, exploratory process that unleashes the constraints of bias.

Select the business process where scenarios will most likely NOT play a role

• ideation

• Experience testing

• Accounting reconciliation

• Market introductions

Scenarios help organization confront their biases by

• making sure every scenario includes the same biased elements.

• present rich, alternative futures that challenge assumptions

• offering futures that try to define biases in different ways.

• ignoring bias by design to create a more freewheeling planning tool.