Marketing Carer Cluster Exam

What is the government likely to do if it determines that a company has engaged in deceptive advertising?

• Rewrite the existing advertising copy

• Require the company to place corrective advertising

• Imprison the company's chief executive officer

• Increase the company's sales-tax rate

Where might a salesperson most likely obtain firsthand product information?

• At the library

• From competitors

• At the factory

• From customers

Noah, a car salesman, is sure to send out a personalized thank-you note every time he makes a sale. Which key to customer service is he demonstrating?

• Having a good attitude

• Keeping in touch

• Being prompt

• Soliciting feedback

What type of computer software do businesses often use to analyze numerical sales information?

• Word processing

• Presentation

• Spreadsheet

• Graphic and design

Your company delivers ice cream to its customers. Other businesses in the area do not offer this service. This is an example of a..

• product's use

• unique feature.

• product's durability.

• business's style.

A sales presentation should be based on

• clearly written users' manuals.

• the ability to locate new clients.the ability to locate new clients.

• the fact that the client needs the product

• appropriate use of follow-up techniques.

A business may offer financial discounts for things such as early payment or buying in bulk. These discount policies are categorized as __________ policies.

• service

• terms-of-sale

• selling-activity

• installation

Which of the following represents the major functions of management:

• Planning, organizing, staffing, directing, controlling

• Budgeting, scheduling, developing procedures, delegating

• Evaluating, motivating, training

• Researching, collecting information, reporting

What effect do some environmental laws have on businesses?

• Control exterior landscapes

• Require more emplyees

• Increase operating costs

• Limit equipment purchances

Which of the following is an example of an affinity partnership:

• A restaurant gives discounts to those who join its rewards program

• An airline offers frequent flyer miles to travelers

• A credit card frequent offers cards with sports teams' logos

• A bank pays to have its name on a local concert venue