Advertising Final Review

This is any form of paid, non-personal communication that uses mass media to deliver the marketer’s message to an audience.

• Broadcasting

• Directing

• Advertising

• Targeting

A ______________ is qualitative research where a group of people are asked about their attitudes toward a product, service, concept, advertisement, idea, or packaging.

• Survey

• Census

• Market Group

• Focus Group

A group of people identified as those most likely to become customers?

• Marketing Segmentation

• Mass Marketing

• Target Market

• Market

Amount charged for the good or service, including deals, discounts, terms, warranties, etc. falls under which of the 4p’s?

• Price

• Distribution

• Promotion

• Place

Segmentation based upon where consumers are located or climate?

• demographic

• psychographic

• behavioral

• geographic

Segmentation based on statistical characteristics, such as: gender and age

• demographic segmentation

• geographic segmentation

• behavioral segmentation

• psychographic segmentation

Storyboard serves as a _______ for filming?

• location

• mood

• balance

• guide

What are the 4 P’s?

• Product, price, place, promotion

• product, price, place, part

• price, place, part, payable

• promotion, price, place, poster

Ensuring goods and services are available where and when customers want them is known as?

• Development

• Pricing

• Promotion

• Distribution

Breaking customers down into smaller groups by identifying them by shared needs and characteristics

• Product life cycle

• mass marketing

• market segmentation

• target market