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Advertising Final Review

Authored by Angela Wilcox

Business

10th Grade

64 Questions

Used 2+ times

Advertising Final Review
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is any form of paid, non-personal communication that uses mass media to deliver the marketer’s message to an audience.

Broadcasting

Directing

Advertising

Targeting

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ______________ is qualitative research where a group of people are asked about their attitudes toward a product, service, concept, advertisement, idea, or packaging.

Survey

Census

Market Group

Focus Group

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of people identified as those most likely to become customers?

Marketing Segmentation

Mass Marketing

Target Market

Market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Amount charged for the good or service, including deals, discounts, terms, warranties, etc. falls under which of the 4p’s?

Price

Distribution

Promotion

Place

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmentation based upon where consumers are located or climate?

demographic

psychographic

behavioral

geographic

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmentation based on statistical characteristics, such as: gender and age

demographic segmentation

geographic segmentation

behavioral segmentation

psychographic segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Storyboard serves as a _______ for filming?

location

mood

balance

guide

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