Marketing Final Review

Individuals who are planning a career in selling should understand that

• the selling process never varies
• there is one correct selling process
• the selling process is quite simple
• there is no single, correct selling process

An advantage consumers receive from using a product

• Feature
• Feature-benefit selling
• Feature-benefit chart
• Benefit

People who assume the risks of starting and operating businesses

• Intermediaries
• Entrepreneurs
• Leaders
• Economy

Not capable of being detected through the senses

• Tangible
• Intangible
• Goods
• Ethics

The system in which people make and spend their incomes

• Economy
• Utility
• Goods
• Ethics

Intangible activities that are performed by other people for money; productive acts that satisfy economic wants

• Products
• Selling
• Goods
• Services

Usefulness; capable of satisfying needs and wants

• Services
• Economy
• Ethics
• Utility

Michael is interacting with a customer over the phone. What aspect of selling does this illustrate?

• a. It should enhance future business opportunities.
• b. It is planned communication.
• c. It is personalized communication.
• d. It takes place to influence purchase decisions.

Which of the following is a tangible product:

• a. Alterations to a shirt
• b. Personal-shopping service
• c. Dry cleaning
• d. A shirt

Which of the following is an intangible product:

• a. An allergy shot
• b. A box of tissues
• c. A yearly checkup
• d. A stethoscope