SEM23 Final Exam

Which of the following sport-marketing activities involves creating promotional copy for printed publications:

• advertising

• merchandising

• social media

• sales

Which of the following marketing activities involves keeping detailed ticket sales records:

• ticket sales

• market research and development

• merchandising

• ticket management

Which of the following marketing activities involves responsibility for a sport organization’s licensing activities:

• merchandising

• public relations

• community relations

• sales

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You’re in charge of advertising. Which of the following would be your responsibility:

• researching the target audience

• conducting test drives

• buying commercial time on television

• taking ticket orders

As a public relations director, which of the following would be one of your job duties:

• making travel arrangements

• organizing news conferences

• contacting potential sponsors

• fulfilling ticket orders

Assigning workers to their proper posts at a charity run/walk is the responsibility of a

• volunteer coordinator

• vendor coordinator

• sales promotion coordinator

• public relations director

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?

• Athletic equipment

• Novelty items

• Team uniforms

• Licensed merchandise

What do the unorganized participants in sports have that the organized participants do not have?

• Specific times to participate

   

• Freedom from rules

• Regulated teams

• Professional status

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Team owners

• Coaches

• Trainers

• Spectators

What has the growth of the sport industry created?

• Marketing trends

• Physical goals

• Job opportunities

• Athletic skills