Week 3 - Secondary Data

What is secondary data analysis?

• Using information gathered by yourself
• Using information gathered by someone else for a different purpose
• Conducting a survey and using the results
• A process of gathering information on the population used by governments

Obtaining secondary data is always slower and more costly than gathering primary data.

• True
• False

A researcher who is studying total household income finds data ‘head of household income’. Data fail to meet...

• Do the data cover the subject of interest in adequate detail?
• Do the data apply to the time period of interest?
• Do the data apply to the population of interest?
• Do the data appear in the correct units of measurement?

Secondary data show where consumers purchase the product but provide no reasons. This shows inadequacy of Secondary D in

• outdated information.
• different units of measurement.
• lack of information.
• variation in definition of terms.

Someone is studying Chinese markets in Vietnam finds secondary data reported as ‘% born outside Aus'. Data fails to meet

• Do the data cover the subject of interest in adequate detail?

• Do the data apply to the time period of interest?

• Do the data appear in the correct units of measurement?

• Do the data apply to the population of interest?

Data sourced from trade journals is an internal source of secondary data.

• True
• False

An advantage of secondary data is that they were specifically designed to meet the researcher’s needs.

• True
• False

Obtaining secondary data is always slower and more costly than gathering primary data.

• True
• False

which one should be regarded as the researcher’s initial criterion when evaluating secondary data?

• Do the data help to answer questions set out in the problem definition?
• Do the data apply to the time period of interest?
• Do other variable classifications present apply to the current project
• Do the data appear in the correct units of measurement?

A researcher interested in car sales found that secondary data were collected 20 Y ago. Which one is wrong?

• data apply to the time period of interest
• the data apply to the population of interest
• data appear in the correct units of measurement
• the data cover the subject of interest in adequate detail?