Primary vs Secondary

Measuring three groups' responses to a new cereal packaging design.

• Primary
• Secondary

A U.S. Government demographics report

• Primary
• Secondary

Statistics from the SBA (Small Business Association) on the number of small business start-ups.

• Primary
• Secondary

Amazon's five year sales figures.

• Primary
• Secondary

Marketing research conducted by Proctor and Gamble for a new dishwashing liquid.

• Primary
• Secondary

A jewelry store's customer buying records.

• Primary
• Secondary

Census data from the state of Ohio.

• Primary
• Secondary

An opinion research poll conducted by Apple for a new computer it plans to introduce two years from n ow.

• Primary
• Secondary

A table from the Statistical Abstract of the United States.

• Primary
• Secondary

A personal interview conducted in a supermarket by a representative of a new ice cream manufacturer.

• Primary
• Secondary