chap 9. mass media

The chief executive of a magazine, who is in charge of its financial health, is also known by what title?

• CEO
• Business Manager
• Publisher
• Advertising sales director

Magazines adapted to the introduction of television by specializing in target audiences.

• True
• false
• .
• .

Magazines receive financial support from (a)  

The expansion of magazines in the 1830s was similar to the expansion of the Penny Press during the same time period.

• True
• false
• .
• .

The opposite of controlled circulation is paid circulation.

• True
• false
• .
• .

Which of the following is a magazine, whose production and mailing is supported NOT by charging the readers, but through advertising revenues?

• Complimentary circulation magazine
• Paid circulation magazine
• Gratis circulation magazine
• Controlled circulation magazine

Magazines use media kits to entice _________

• free news coverage by electronic media
• the Audit Bureau of Circulation
• potential advertisers
• new subscribers who use the Internet

At the start of the chapter, who said the following: "Most women's magazines simply try to mold women in bigger and better consumers."

• Gloria Steinem
• Oprah Winfrey
• Condoleezza Rice
• Hillary Clinton

Lightweight electronic tablets such as the iPad and Kindle _____________

• are primarily responsible for less newspaper and magazine readership

• may offer the industry opportunities to transform itself

• are heavily advertised but not consequential for the magazine industry

• have already replaced home computers

In the magazine industry, the term publisher refers not to the company making the magazine, but to a person who works there.

• True
• false
• .
• .