CHAP 10. MASS MEDIA

Streaming and ringtones are strategies used by record companies to encourage sales.

• true
• F
• .
• .

Websites like YouTube and Facebook have made it simple and inexpensive to construct a career as a professional recording artist.

• True
• F
• .
• .

Ingrid Michaelson’s story demonstrates the power of the online model of distribution.

Ingrid Michaelson’s experience indicated that the online distribution model can result in great economic loss for artists.

• True
• F
• .
• .

In 2014, which genre enjoyed the most album sales?

• country
• alternative
• rock
• rap

Many artists believe they can hit the jackpot if their recordings sell well and so prefer flat fees over royalties.

• true
• F
• .
• .

Contracts with independent labels typically provide higher royalty rates than those of the majors.

• true
• F
• .
• .

According to the Timeline of the Recording Industry, which of the following events occurred first?

• Apple released its iPod
• Napster's file-sharing service was launched
• Warner Cable started MTV
• The compact disc was introduced

What does A&R stand for?

• announce and record
• artist and repertoire
• alternative and rock
• albums and records

Independent record distributors have become the third largest distributor of recorded music in the U.S.

• True
• F
• .
• .