CHAP 10. MASS MEDIA
Authored by Nguyen Doan Hanh Linh
Journalism
University
Used 5+ times
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32 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Streaming and ringtones are strategies used by record companies to encourage sales.
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Websites like YouTube and Facebook have made it simple and inexpensive to construct a career as a professional recording artist.
3.
FILL IN THE BLANKS QUESTION
20 sec • 1 pt
Ingrid Michaelson’s story demonstrates the power of the online model of distribution.
(a)
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Ingrid Michaelson’s experience indicated that the online distribution model can result in great economic loss for artists.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In 2014, which genre enjoyed the most album sales?
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Many artists believe they can hit the jackpot if their recordings sell well and so prefer flat fees over royalties.
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Contracts with independent labels typically provide higher royalty rates than those of the majors.
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