MOD SEM 1

A person who sells non-sport products through the use of sport is considered a(n)

• advertising marketer.

• sport marketer.

• non-sport marketer.

• sport salesperson

Which of the following marketing activities involves keeping detailed ticket sales records:

• Merchandising

• Ticket sales

• Market research and development

• Ticket management

Which of the following marketing activities involves responsibility for a sport organization’slicensing activities:

• Merchandising

• Public relations

• Community relations

• Sales

Most event firms specialize in

• sponsorship sales.

• management.

• marketing.

• public relations.

A person responsible for matching up corporations with events that reach their target markethas a career in

• sponsorship management.

• hospitality.

• sales promotion.

• advertising sales.

Which of the following marketing activities involves writing press releases and organizing newsconferences for a sport organization:

• Promotions

• Advertising

• Media relations

• Community relations

Professional sports teams benefit their surrounding community by

• attracting tourist dollars.

• making seat licenses available to season ticket holders.

• hiring handlers to make sure athletes behave.

• endorsing local political candidates.

When a professional football expansion team is established in a community, the economic impact might result in

• business closures, job layoffs, and high inflation rates.

• more tourism, lower tax rates, and high interest rates

• increased job creation and more consumer spending.

• higher tax rates and fewer financial investment opportunities.

Which of the following help create the excitement and enthusiasm that make the games what they are:

• team owners

• coaches

• trainers

• spectators

The core benefits to customers who purchase sport products include entertainment, health, and 

• achievement

• promotion

• independence

• adaptability