Marketing: Ch. 12/13

Marketing: Ch. 12/13

10th Grade

25 Qs

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Marketing: Ch. 12/13

Marketing: Ch. 12/13

Assessment

Quiz

Business

10th Grade

Practice Problem

Easy

Used 9+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Conscious, logical reasons for a purchase are which type of buying motive?

Rational

Emotional

Patronage

Brand Loyal

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of approach is a person who asks “How may I help you?” using?

Greeting

Service

Suggestion Selling

Merchandise

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Having little or no experience with an item would be what type of decision making?

Limited

Routine

Emotional

Extensive

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Observing, listening, & questioning are all a part of which step in the sales process?

1. Approach the Customer

2. Determine Needs

3. Present the Product

4. Overcome Objections

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Facial expressions, hand motions, & eye movements are known as which type of communication?

Formal Communication

Verbal Communication

Non Verbal Communication

Closed Ended Communication

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Feelings experienced by a customer through association with a product are which type of motive?

Rational

Emotional

Patronage

Brand Loyal

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Matching a product with customer’s needs & wants.

Brand Loyalty Selling

Feature-Benefit Selling

Suggestion Selling

Closing the Sale

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