Chapter 10 Quiz

In addition to posts from friends and paid-for advertisements, what other two types of content are found in a Facebook News Feed (though with much lower frequency)?

• a) Actions from friends

• b) Posts from Liked pages and actions from friends

• c) Activity from Facebook Groups the user has joined

  
  

• d) All of the above

Which of the following is NOT a factor used by Facebook’s algorithm to sort content for its users?

• a) The user’s past engagement with the posting entity

  
  

• b) The recency of the post

• c) The user’s frequency of logging in to Facebook

• d) The content type (video, image, text) used in the post

  
  

On Facebook, custom audiences allows advertisers to:

• a) Upload email addresses of current customers and target users with similar characteristics

• b) Use demographics in combination with interests to customize their audience targeting

• b) Create target audiences from the typical targeting methods and then save these audiences as a custom audience

• d) Customize the ad content to match each user’s interests

Which of the following short video content sections came before TikTok?

• a) Reels (Facebook)

• b) Shorts (YouTube)

  
  

• c) Spotlight (Instagram)

• d) None of the above

On X, Partner Audiences allow advertisers to target potential customers based on behaviors that occur outside X. How does X get this information?

• a) X partners with governments to access this information from census data

• b) The X app hacks this information from other apps on the user’s phone

• c) X has partnered with third-party data providers to access this information

• d) X users voluntarily provide this information when they register with Twitter

X consumption is fast-paced because of the short nature of tweets. Pinterest consumption is even faster-paced because:

• a) Columns are organized by topic

• b) The Pinterest feed automatically scrolls

• c) Pins disappear after only five seconds on the screen

• d) The Pinterest feed shows multiple columns of images

Which of the following is NOT a payment method for advertising on Pinterest?

• a) Cost per engagement (CPE)

• b) Cost per mille (CPM)

• c) Cost per pin (CPP)

• d) Cost per click (CPC)

Which type of YouTube ad lasts exactly six seconds?

• a) Long, non-skippable video ads

• b) Overlay ads

• c) Bumper ads

• d) Skippable video ads

Which platform has an advertisement type that is most similar to email marketing?

• a) Snapchat

• b) X

• c) Pinterest

• d) LinkedIn

What led to a thriving ecosystem of influencers on Instagram?

• d) Influencers contribute a fixed percentage of their earnings to Instagram

• a) Instagram actively recruited influencers early on

• b) Paid advertisements came relatively late to Instagram

• c) Instagram was programmed to allow influencers to avoid FTC compliance