Intro to Digital Marketing - 01

4 P's marketing bao gồm?

• PRODUCT

  PRICE

  PROMOTION

  PLACE

• PRODUCT

  PRODUCE

  PROFIT

  PLACE

• PROGRAM

  PROMOTE

  PLACE

  PRODUCT

• PROFIT

  PROFESSION

  PRODUCT

  PLACE

MEDIA MARKETING = uses of communication channels ( online/offline)  to reach target audience to promote products/services?

• YES

• NO

•Digital Media Marketing – sử dụng đa dạng những kênh ........ để tiếp cận khách hàng mục tiêu cho việc quảng bá sản phẩm/ dịch vụ

• OFFLINE

• ONLINE

WHAT ARE THE 3 OF MEDIA FRAMEWORK?

• OWNED

  PAID

  EARNED

• CREATE

  CONTROL

  FREE

• OWNER

  PART

  WORD OF MOUTH

WHICH MEDIA TYPE ALLOW REAL-TIME TRACKING?

• TRADITIONAL MEDIA

• DIGITAL MEDIA

IMPRESSION, CLICKS, LIKES, INTERACTION ĐƯỢC GỌI CHUNG LÀ GÌ ?

• MEDIA METRICS

• TV METRICS

• PROFESSIONAL METRICS

• ONLINE METRICS

WHAT ARE THE OTHER 3Ps of 7Ps?

• PROCESS

• PHYSICAL ENVIRONMENT

• PEOPLE

• ALL OF THE 3

WEBSITE, FACEBOOK PAGE THAT BRANDS CREATE & CONTROL

GỌI LÀ GÌ ?

• PAID MEDIA

• EARNED MEDIA

• OWNED MEDIA

TYPES OF MEDIA

• PRINT

• BROADCAST

• OUTDOOR

• INTERNET

• ALL OF THE 4

BẠN CÓ NGHĨ AI (TRÍ TUỆ NHÂN TẠO) CÓ ẢNH HƯỞNG LỚN ĐẾN NGÀNH DIGITAL MARKETING?

• YES

• MAYBE

• NO

• DON'T KNOW