PSD Quiz 3 2024

Which of the following element (s) is part of Gibb's Cycle of Reflection?

• Feelings

• Evaluation

• Conclusion

• All of the above

Which of the following factor (s) can potentially influence success of a new product/ service launch?

• Consumer sensitivity

• Pace/speed of action

• Differentiation/ uniqueness of the  benefit

• All of the above

'New Coke serves as a classic example of how a poor.....................strategy rooted in a misunderstanding of brand loyalty and consumer behavior can lead to a significant product failure'. Which of the following strategies is best represented by the given information?

• Branding

• Launch

• Positioning

• Pitching

'You consciously and physically experience a situation, which makes you realise that you need to reflect systematically in order to learn something new or improve on your existing skill and practice'. Which of the following stages of Kolb’s Learning Cycle best relate to the information given?

• Concrete experience

• Abstract conceptualization

• Active experimentation

• Reflective observation

'This stage is now practicing the newly acquired theoretical knowledge. You take your own reflections and thoughts about improvements as well as the theories back into your practice and try out the new strategies'. Which of the following stages of Kolb’s Learning Cycle best relate to the information given?

• Concrete experience

• Abstract conceptualization

• Active experimentation

• Reflective observation

'With all this information you are now in a position to ask, 'What have I learned from the experience'. Which of the following stages of Gibb’s Cycle of reflection best relate to the statement given?

• Description

• Feelings

• Action Plan

• Conclusion

'Dividing the broad target market into subsets of customers'. Which of the following strategies is best defined by the above statement?

• Targeting

• Segmentation

• Positioning

• Pitching

Which of the following options is a form (s) of service marketing?

• Internal marketing

• External marketing

• Interactive marketing

• All of the above

Which of the following options best define the concept of entrepreneurship?

• Systematic process of applying innovation to the needs in the market place

• To set up a business with an existing idea

• To create place in existing markets

• To deal with high competition

Which of the following components of emotional intelligence best relate to understanding feelings of others?

• Self awareness

• Motivating oneself

• Empathy

• Social skill