Service Marketing

Service Marketing

University

10 Qs

quiz-placeholder

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Service Marketing

Service Marketing

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Thivashini Jayakumar

Used 23+ times

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10 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the following is the three-stage model of service consumption?

Pre-purchase

Service Encounter

Post-encounter

During Encounter

Pre-Encounter

2.

MULTIPLE SELECT QUESTION

45 sec • 2 pts

What are the five dimensions of SERVQUAL?

Reliability & Responsibilities

Reliability & Responsiveness

Assurance & Empathy

Empathy & Tangibles

Tangibles & Intagibles

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmentation in STP means identify which groups offer the best chance of success.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing the market through different variables like age, gender and income is known as

Geographic Segmentation

Psychographic Segmentation

Behavioral Segmentation

Demographic Segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What is the type of targeting when the number of market served is many & breadth of service offerings are narrow:-

Market Focused

Service Focused

Fully Focused

Unfocused

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Branding means establishing a mental picture on customers minds.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following is not a part of facilitating services of the Flower of Service?

Payment

Billing

Hospitality

Order Taking

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