BASE (Brand history overview R1)

Sheraton is a __________ brand.

• A. Distinctive Premium

• B. Distinctive Classic

• C. Classic Premium

Sheraton is Marriott International’s most global brand. Sheraton was the first international hotel chain to enter which new market in 1985?

• A. Cuba

• B. China

• C. Israel

Sheraton’s service mindset is grounded upon:

• A. The Art of Travel

• B. To Live Exquisite

• C. The Power of “We”

Which is the correct big brand idea for Sheraton?

• A. The World’s Gathering Place

• B. Wellness Reimagined

• C. Practical Luxury

Which of the following is the best example of Sheraton’s target guest, The Team Player?

• A. A highly productive entrepreneur who is strong, secure, and energized by connection.

• B. A confident fashion blogger who thrives on social interaction and is always at the hottest night spots in town.

• C. A musician who sleeps in late and spends all night at concerts.