TTS Ad Optimization

1. Allow businesses to promote their TikTok Shop products in For You Page (FYP) by leveraging short form video creatives

• VSA

• LSA

• BSA

• ISA

2. We ___ pitch advertiser to pitch LSA and VSA at the same period.

• May

• May not

• Maybe

• May Yin

3. "50x CPA as their budget to pass the learning phase."

Advertiser may

• Spread around 50xCPA/more and divide the budget daily throughout a WEEK of campaign duration

• Use 50xCPA as their DAILY budget

• No need use 50xCPA

4. If advertiser do not know what amount to insert as his ROAS in bidding section;

• get advertiser to refer from previous campaign ROAS number on TikTok Ads Manager (if he has one)

• get advertiser to refer to previous campaign from other ad manager

• get advertiser to refer to his marketing manager

• get advertiser to first run campaign use lowest cost bidding strategy, and refer to ROAS number from the campaign as reference for the future campaign

5. "Pay/Salary day, Festive Season, Single day (1/1, 2/2, 3/3, 4/4, 5/5 etc)."

Select the category of the pitching points above.

• Scheduling & Creative

• Dayparting & Nightparting

• Behavior & Omnivore

• Budget & Friendship

6. Creatives that used by the advertiser must be relevant with their objective of what they want to achieve on TikTok Ads Manager.

• True

• False

7. We ​___ deliver LSA, VSA, and Community Interaction at the same time to gain more results, organically and their GMV.

• May

• May not

• Maybe

• May Yin

8. Providing testing creatives to identify which are the winning ads are important for ___ ​

• all level advertisers

• new advertisers only

• intermidiate advertisers only

• no one

9. 9. Select the most logical campaign/advertising objective setup for TikTok Shop

• Comm interaction - Keep it running, Product Sales [LSA VSA] for 14 days

• Reach 5 days, Traffic 8 days, App Install 3 days

• Comm interaction - Keep it running, Product Sales [LSA VSA] for 7 days

• Comm interaction - Keep it running, Product Sales [LSA VSA] - Upper funnel for 7 days, Lower funnel for 7 days

10. Shop activity is the source advertiser may utilize to create

• Custom Audience

• Lookalike Audience

• Look, Audience!