Digital Marketing

What dose SEO stand for?

• Search Engine Outreach

• Sales Enhancement Online

• Social Engagement Optimization

• Search Engine Optimization

Question: What is remarketing in digital marketing?

• Advertising online to customers who have interacted with the owned media before

• Advertising on social media

• Sending marketing emails to potential customers

• Advertising online through animated images

Question: What is affiliate marketing?

• Advertising on partner media

• Selling products online through social media

• Sending marketing emails to a customer list

• Advertising online through Google AdWords

Question: What is the purpose of A/B testing in digital marketing?

• To track website traffic

• To optimize search engine rankings

• To measure the effectiveness of marketing campaigns

• To analyze social media engagement

What does the Extra "P" in the last lession stands for?

• Personalization

• Platform

• Partnership

• Personal Branding

What does Inbound marketing mean?

• The consumer is reactive and waits for brands to approach them with marketing messages.

• Inbound marketing focuses solely on traditional advertising channels like TV and radio.

• Inbound marketing refers to the process of selling products directly to consumers through telemarketing.

• The consumer is proactive in seeking out information for their needs, and interactions with brands are attracted through content, search, and social media marketing.

What does 5S's stand for?

• Strategy, Sales, Service, Satisfaction, Success

• Sort, Set in order, Shine, Standardize, Sustain

• Scope, Schedule, Support, System, Satisfaction

• Sell, Serve, Speak, Save costs, Sizzle

What does CPA stand for?

• Clicks Per Action

• Customer Profit Analysis

• Cost Per Action

• Certified Public Accountants

What is a call-to-action (CTA)?

• The main headline of a webpage

• A compelling image in an advertisement

• A button or link prompting a specific action

• The description of a product or service

What is the purpose of lead generation in digital marketing?

• To increase website traffic

• To improve search engine rankings

• To attract new potential customers

• To enhance social media engagement