Quiz DM

Which of the following is NOT a component of digital marketing?

• Search engine optimization (SEO)

• Social media marketing

• Email marketing

• Traditional advertising

Which social media platform is known for its emphasis on professional networking and job searching?

• Facebook

• Instagram

• Twitter

• LinkedIn

What is the term used to describe the process of optimizing a website to improve its visibility in search engine results?

• Search engine optimization (SEO)

• Pay-per-click (PPC) advertising

• Social media marketing (SMM)

• Content marketing

Which online advertising model charges advertisers based on the number of clicks their ads receive?

• Cost-per-acquisition (CPA)

• Cost-per-thousand impressions (CPM)

• Cost-per-view (CPV)

• Cost-per-click (CPC)

Which of the following is NOT a key element of an effective email marketing campaign?

• Personalization

• Segmentation

• Automation

• Hashtag optimization

Which of the following is an example of content marketing?

• Running display ads on popular websites

• Creating and sharing informative blog posts

• Sending promotional emails to a purchased contact list

• Conducting market research surveys

What is the term used for the practice of using email to build relationships with potential customers or clients?

• Email marketing

• Affiliate marketing

• Influencer marketing

• Content marketing

Which of the following is an example of a key performance indicator (KPI) in digital marketing?

• Number of followers on social media

• Website bounce rate

• Email open rate

• All of the above