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MKT202 - Quiz 2

Authored by Lilly Nguyen

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University

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MKT202 - Quiz 2
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20 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Viettel Post offers customers the oppotunity to track the movements of their packages, whichhave been assigned a unique identification number. This is an example of ?

order-taking

information

safekeeping

exceptions

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When going to a Japanese restaurant, you are greeted by the employees right at the door with a "Good evening" and a “Thank you” when you leave. That is an example of?

Hospitality

Information

Consulting

Order-taking

3.

DROPDOWN QUESTION

1 min • 1 pt

___ involves supplementary service that fall outside the routine of normal service delivery.

(a)  

Exception
Hospitality
Information

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When customers have to visit the service site, two key factors that need to be considered are:

costs of service, number of staff required

convenience of service outlet locations; operational hours

availability of self-service facilities; parking space availability

means of transactions; availability of transport options

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Firms like Dunkin’ Donuts and Subway sharing space with quick service restaurants is an example of?

ministore

multi-brand strategy

supermarket

convenience store

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is not one of the three interelated flows of distibution in a service context?

Information flow

Transaction flow

Negotiation flow

Product flow

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following represent the simplest type of service innovations?

Style changes

Product line extensions

Process line extensions

Service innovation

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