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IBS Quiz - Week 01 & 02

Authored by Zumri Lahardeen

Business

University

Used 2+ times

IBS Quiz - Week 01 & 02
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21 questions

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1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Select the different layers of the external business environment (There are more than one correct answer)

Market Environment

Industry Environment

Organisation

Macro-Environment

2.

MULTIPLE CHOICE QUESTION

45 sec • 2 pts

What is SWOT

A business environment analysis tool that analyses only internal environment

A business environment analysis tool that analyses only external environment

A business environment analysis tool that analyses both internal & External environment

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What does SWOT stands for

S - Smart

W - World

O - Organisation

T - Time

S - Strengths

W - Weaknesses

O - Opportunities

T - Threats

S - Strength

W - World

O - Organisation

T - Threat

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the factors of SWOT analyses the internal environment

Strengths

Opportunities

Threats

Wekanesses

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the factors of SWOT analyses the external environment

Strengths

Opportunities

Threats

Wekanesses

6.

FILL IN THE BLANKS QUESTION

1 min • 1 pt

(a)   is the management process responsible for identifying, anticipating and satisfying customer requirements profitably​

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the marketing orientation assumes “People will buy anything if it’s cheap enough”​

Product Orientation

Marketing Orientation

Production Orientation

Selling Orientation

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